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Citroën has signed an innovative partnership with the Royal Horticultural Society (RHS), creators of the world famous Hampton Court, Chelsea and Tatton Park Flower Shows. The exclusive two-year deal sees Citroën become the Official Vehicle Partner to some of the UK’s biggest events with more than 400,000 visitors making the annual pilgrimage to the Royal Hampton Court Palace Flower Show (3-8 July), RHS Flower Show, Tatton Park (18-22 July) and the Chelsea Flower Show (22-26 May).

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The latest in a long line of memorable Citroën adverts breaks cover next week with the unusual sight of dolphins driving. To the soundtrack of Beyond the Sea (La Mer)*, the marine animals are seen playfully ‘driving’ Citroën’s C3 supermini underwater to emphasise the message that the C3 is designed for happiness. The 30 second long commercial will be aired on Monday 14th May for the first time.

Using CGI (Computer Generated Imagery) technology, the cars mimic dolphin-like behaviour as they ride waves, leap through the air, splash around and dart underwater.

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Citroën has announced that it is streamlining its evergreen Xsara Picasso range. To be built around the Desire and VTX models, the revised Xsara Picasso range will continue to offer UK car buyers a great value entry into the compact MPV market.

With almost 250,000 models already sold in this country, the Xsara Picasso has been the UK’s number one MPV for private buyers since its launch, a title it continues to hold to this day. Now sitting alongside its state-of-the-art stablemates – the brand new seven-seat Grand C4 Picasso and five-seat C4 Picasso – the Xsara Picasso offers the space and versatility of a compact MPV for the price of a mini-MPV, making it particularly appealing to customers looking at smaller cars such as the Vauxhall Meriva and Renault Modus.

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Citroën’s triple World Rally champion Sébastien Loeb is back at the top of the driver’s standings after an emphatic victory in the Rally of Portugal last weekend (March 30 -01 April). The Frenchman and co-driver Daniel Elena took all six stages on Saturday to set up their third success in this campaign, extending their record to 31 wins in total.

A triumphant Loeb commented: “It was pretty much a perfect weekend for us. My set up wasn’t ideally suited to the terrain during Friday’s first loop but we managed to fine-tune the balance and it was much more to my liking after that. The recent Rally of Mexico and the testing we have done since also helped us find a good set-up for the C4. Step by step, we are gradually exploiting more and more of its potential.”

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Citroën has taken its lively 125bhp C2 1.6i 16V VTS supermini and enhanced it with a luxurious full leather interior, sporty exterior styling touches and an exclusive paint job to create the new, high performance C2 Code special edition – all for a cracking £10,545. Sporting a unique athletic look, complete with a full-length roof stripe, a chrome exhaust pipe and smart 16” alloys, Citroën’s C2 Code stands out from the crowd whether dressed in the striking new iron grey pearlescent paint work or a dynamic black look. What is more, the cost of these colours is included in the price.

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Citroën has teamed up with the world famous Espera Sbarro School to develop the remarkable Cruise Crosser all-terrain concept car. A vehicle to tackle the roughest possible road and weather conditions, the Cruise Crosser will be unveiled on the Espera Sbarro stand at this year’s Geneva Motor Show (06-18 March). Based on Citroën’s first SUV, the C-Crosser, that will also make its world debut at Geneva, prior to going on sale later this year, this new concept features three axles and six wheels to provide outstanding traction to tackle even the harshest of off-road conditions.

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Citroën is now giving away a fantastic free portable DVD in-car entertainment pack worth £300 to all customers purchasing a new Xsara Picasso, Berlingo Multispace or C8 people carrier before the end of March. Backseat passengers will never be bored again thanks to this great offer, which has been developed exclusively for Citroën. The DVD pack is powered through the 12V socket and consists of two high quality 7” screens, a remote control and two sets of Sony headphones. A mains adaptor is also included for use at home.

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Citroën’s bold, innovative and versatile C-Crosser is to make its World Show debut at the Geneva Motor Show next month. Citroën’s first ever SUV will then go on sale in Europe later this summer. With its strong styling, flexible 5+2 seating configuration, powerful yet environmentally friendly diesel engine (capable of virtually 40mpg on the combined cycle), together with its 4-wheel drive capability, the C-Crosser will complement Citroën’s range and offer a vehicle to appeal to drivers with a love of outdoor pursuits.

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Citroën is strengthening the appeal of its exciting supermini range this February with a new collection of great value C1, C2 and C3 Airplay+ special editions, designed to provide more music, more colour and more kit for younger buyers. The fun Airplay+ special editions follow in the tyre treads of the C1 Airplay that was launched last year. All of Citroën’s Airplay+ models come with a latest generation 4GB iPod nano, capable of storing around 1,000 tracks, and an integrated docking station that charges the iPod and allows music to be played via the head unit and speakers.

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Following the successful launch of the Grand C4 Picasso (7-seater) visiospace, Citroën is continuing to extend its MPV range with the launch in first-quarter 2007 of its second visiospace, the uniquely styled C4 Picasso (5-seater).

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